How Apple Maps & Music Impact App Developers & Marketers


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In this episode of App Marketing Conversations; Ryan Morel, Ian Sefferman of Tune & Robi Ganguly of Apptentive discuss how app marketers should view the rise of Apple Maps and the release of Apple Music. Watch the video here, or read the transcript below. Ian: Hello, and welcome to another installment of App Marketing Conversations. I’m … [Read more…]

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Recap of Apple WWDC & Google I/O


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In this weeks App Marketing Conversation; Ryan Morel, Ian Sefferman of Tune and Robi Ganguly of Apptentive recap the major announcements from Apple & Google at WWDC & I/O respectively. Watch the video here, or read the transcript below. Ryan Morel: Good Morning and welcome to another edition of App Marketing Conversations. I am Ryan Morel and … [Read more…]

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7 Mistakes App Developers Make When Monetizing Their Apps (part 2)


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App developers often struggle with marketing and monetizing their apps. Unfortunately, too many app developers are taking a passive “build it and they will come” approach to app monetization. Are you making some of these big mistakes? If you missed Part 1, don’t worry – it’s here. 4. Letting advertising interfere with game play: Mobile advertising is … [Read more…]

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7 Mistakes App Developers Make When Monetizing Their Apps (Part 1)


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Being an app developer has quickly become one of the most exciting and lucrative fields to be in, as millions of smartphone users take advantage of the new possibilities of constant mobile access to information, entertainment, shopping and social contacts. Unfortunately, for every Angry Birds, there are thousands of apps that never make any significant money. … [Read more…]

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Lifetime Value (LTV) is the Most Important Metric for App Developers


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How do you measure the success of your mobile app marketing? App developers live and die by their rank in the Apple and Android stores. As a result, it is easy for many developers to get caught in the trap of thinking about success in terms of generating download spikes and rising in the app … [Read more…]

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YouTube Advertising is a Mess


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Have you run Youtube advertising for your business? They charge you on a CPV basis (cost per view) with clicks to your website being free (yay!). This sounds like a fantastic deal, especially when you get cheap, qualified site visitors (they did just watch your video, click a link, and come to your site). You sign up, spend a … [Read more…]

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