Recap of Apple WWDC & Google I/O

In this weeks App Marketing Conversation; Ryan Morel, Ian Sefferman of Tune and Robi Ganguly of Apptentive recap the major announcements from Apple & Google at WWDC & I/O respectively. Watch the video here, or read the transcript below. Ryan Morel: Good Morning and welcome to another edition of App Marketing Conversations. I am Ryan Morel and … [Read more…]

7 Mistakes App Developers Make When Monetizing Their Apps (part 2)

App developers often struggle with marketing and monetizing their apps. Unfortunately, too many app developers are taking a passive “build it and they will come” approach to app monetization. Are you making some of these big mistakes? If you missed Part 1, don’t worry – it’s here. 4. Letting advertising interfere with game play: Mobile advertising is … [Read more…]